The title of the collection is inspired by Franz Schubert’s work "Winterreise" from 1827. In a cold winter, it tells a love story steeped in desire and disappointment. The show is full of tragic feelings of despair. Images of ice, snow, death, tears and anguish accompany the viewer throughout the journey, composed of 24 poems. Inspired by the predominant theme of this work, that is the incessant search for a love, the new campaign develops around a theme: the idealization of the person known through a dating app and that often one feels at the first meeting in real life.

Through a series of well-defined and visually aseptic scenes, MERIISI explores the daily lives of two characters who, despite their virtual proximity,  never meet physically. Each image tells separate fragments of life, showing the protagonists engaged in their daily activities: a look at their virtual world, made of messages and expectations, but without real human contact.

With this campaign, MERIISI pays tribute to a musical masterpiece and invites deep reflection on how new technologies affect our interpersonal relationships. The campaign images, elegant and touching, want to stir up emotions and stimulate the debate about love in the age of dating apps.